The new community rules
AUTOR: Tamar Weinberg
TÍTULO: The new community rules: marketing on the social web
COTA: CO/1009-BC
EDITOR: O'Reilly
ANO: 2009
RESUMO: Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and
services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn
the most practical and effective ways to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for
positioning your business on the social web, with case studies that show how other companies have used this approach.